Built in Salt Lake City, Utah

Groceries shouldn't
cost a fortune.

We built iofill because grocery prices climbed faster than wages and the tools to fight back stayed stuck in the 90s — paper coupons, store-by-store comparison, fridges full of forgotten food. The average family throws out $1,500 in food a year. We thought software could do better.

A pantry that pays for itself

What we're building

An autonomous pantry agent

Four jobs the app does for you, every week, automatically.

Make tracking effortless

Snap a receipt. AI extracts every item, price, and store in three seconds — no typing, no barcodes. Your pantry stays current without you ever opening a spreadsheet.

Surface deals you actually need

We monitor 39+ chains and only flag items already in your pantry or shopping pattern. No spam, no irrelevant coupons — just the few sales that matter to you this week.

Stop food from going to waste

Smart expiry alerts trigger before things go bad — and we suggest recipes built from what you already have. Cut waste by 40% and put $30–$60 a month back in your budget.

Sync the whole household

One pantry, one shopping list, real-time across every phone in the family. No more "did you already buy milk?" texts. Everyone sees the same source of truth.

How we work

Four non-negotiables

01

Honest pricing.

No "free trial that auto-charges." Free is genuinely free — 20 items, 5 scans a month, real deal matching. You only upgrade when the savings exceed the price. If we can’t beat $3.99 in value, you shouldn’t pay.

02

Your data stays yours.

Every household gets row-level isolation in the database. We don’t sell your purchase history. We don’t advertise to you based on what’s in your fridge. Export everything any time.

03

Local-first deals.

A coupon that expires in another state is useless. We pull deals from the actual stores in your ZIP — Smith’s, Macey’s, Costco, Walmart, the Kroger banner family — and only show what you can actually drive to.

04

AI that earns its keep.

We use AI where it saves you time: receipt OCR, recipe generation from your real pantry, smart expiry prediction. We don’t bolt on a chatbot just to claim "AI-powered." Every model call has to pay for itself.

Why we exist

The average family wastes $1,500 a year

American households throw out close to a third of the food they buy — roughly $1,500 a year straight into the trash — while grocery prices keep climbing. The deals that could offset it are real, but they're scattered across a dozen store apps no one has time to check.

Every tool out there solves one slice: a coupon clipper here, a $15/month meal-planner there, a barcode pantry app that needs you to scan every can. Nothing connects the three things that actually move your budget — what you already bought, what's on sale this week, and what's about to spoil in the back of the fridge.

So we built iofill to close that loop. AI reads your receipts, your pantry updates itself, deals match across every chain in your area, and recipes come from food you already paid for — one system working while you don't think about it. Early users averaged $127 saved their first month with zero behavior change.

— The iofill Team

Salt Lake City, Utah

Privately fundedFamily-built

Meet the founder

A real person, not a startup

MI

I'm not a grocery executive — I'm the guy who paid $240 for one trip to Smith's while half my fridge spoiled. I went looking for an app that connected the receipt I'd just paid to next week's deals to the food rotting in my crisper drawer. Nothing did.

So my family built iofill — the tool we wished existed. We shipped it to friends first; they saved an average of $127 the first month without changing a thing.

And it doesn't stop at deals. iofill tracks your whole pantry so food stops rotting in the back of the fridge, and it builds your shopping list from what's actually running low — in about a minute, not an hour.

See how the pantry runs itself

Mak Ibrahim

Founder, iofill

Salt Lake City, Utah

By the numbers

What members actually see

$0/mo

Average member saves

0+

Store chains monitored

0%

Less food wasted

0s

Avg. receipt scan

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